A Pay day loan borker that profits from charging customers rates of interest up of as much as 1,575 per cent wants to send people to PRISON when they can't manage to pay their debts.
Quick Loans described hard-up Brits struggling with repayments as "bad people" and compares defaulting on payments to shoplifting.
In a vile blog post, the payday lender required the return of horrendous debtors prisons, that have been abolished in 1869 because of their inhumane, workhouse conditions.
It is against the law in the UK to become imprisoned for debt on overdrafts, loans, charge cards or energy bills.
Although, it is possible for people to end up behind bars if they neglect to pay criminal fines, council tax bills or child maintenance fees.
The loans company has blasted customers for borrowing cash "without a concrete intend to repay [it] on time" despite lending to people with bad credit.
The firm wrote: "Consider how satisfying it might be as the neighbour who is always living beyond their means, the one that has been living our prime life driving round in flash cars – we all know them – is carted off to prison for a couple of months while he doesn't result in the repayments."
Payday lenders prey on those who are in desperate and in need of quick cash and that's why they continue shockingly high rates of interest, because the Sun has highlighted inside a our campaign against high cost credit – Steer clear of the Credit Rip Off.
Customers who borrow in the firm face forking out extortionate amounts to cover repaying the borrowed funds plus interest.
For example, if you borrowed lb100 for the firm at a rate of just one,575 per cent, after one month you'll owe the organization lb231.
Debt charities have slammed the firm as "irresponsible" and "incredibly ill-judged and deliberately provocative".
Jane Tully, in the Money Advice Trust, said: "Worryingly, the content plays up to certain misconceptions about problem debt and the lives of individuals in financial difficulty that don't reflect the cruel and sophisticated situations people face."
Campaigner Sara Williams, who writes the Debt Camel blog, said: "Returning debtor's prisons is easily the most stupid suggestion I have heard for a long time.
It would hit people whose circumstances had changed through no fault of their own – perhaps they were made redundant or someone in their family members have health problems. And it would cost taxpayers a lot of money."
Customers in substantial debt are now able to ask for the eye to be taken off your finance or to possess the amount refunded by submitting instructions of complaint to the lender.
Richard Lane from debt charity StepChange branded the suggestion of heavy-handed enforcement as "simply cruel".
"Instead of "living beyond their means", most people indebted are gone for good available online for because of a shock to their income," he told The Sun.
"Most scrimp and save and worry and juggle to try and meet their commitments."
The charity suggested the best solution for individuals is debt is to enter an agenda to repay their debts on a manageable basis.
He added: "There's no excuse for peddling such negative and inaccurate stereotypes about debt when the reality is generally so very different."
A spokesperson for convenient Loans told The sun's rays: "Quick Loans was trying to highlight a situation that exists where APR's might be significantly reduced for everybody if adequate deterrents were in position to stop reckless borrowing."
We previously reported how a dad-of-two had a refund in excess of lb3,750 from a payday lender for a loan he could not afford.
Last year it was says workers are embracing pay day loans to make payments and repay unexpected bills.
Hundreds of thousands of people are set to cut costs from the cap on rip-off rent-to-own fees, thanks to The Sun's Stop the Credit Rip-Off campaign.