The Importance of Your Startup's Visual Brand Identity

How important is the startup’s visual brand identity?

The realm of startups is a competitive one. A universe of its own with unique requirements to impress your audience.

Overall, being a startup means being extraordinary. That goal alone is extremely difficult to uphold, let alone prove it towards the rest of the world. However, with the aid of proper branding you are able to show the world what you’re all about. One of the key elements of this process includes creating a visually appealing, memorable, recognizable brand identity. A brand which will stand the test of your time.

Without that, and with no voice to accompany that identity, your startup stands absolutely no way to outlive this increasingly over-saturated ecosystem that's already crowded with companies. In an attempt to locate investors, collect the appropriate capital to kick-start the business, and market it properly, too many eager startup owners neglect these initial, essential steps in establishing their brand.

So how does the role that the startup’s visual brand identity play in reputation-building? Let's go over several key ways that from your logo, for your color palette, and all sorts of way to your site layout can impact your startup's reputation.

 

Boosting brand awareness and viability

Brand awareness and visibility are essential stages of your startup's growth. Actually, only by developing a stellar visual identity are you able to expect your startup to make sure better understanding of your business among your target demographic.

In addition to being recognizable inside a sea of other brands in your industry, your visitors will develop certain perceptions towards your business. The benefit here's that they may have the ability to single you out on their own crowded news-feeds, billboards, along with other media outlets.

When your customers are aware of your brand and your own personal purpose, you improve your likelihood of potential purchases or other form of engagement. Better brand awareness, because of a powerful visual identity combined with an outstanding voice, ultimately results in more eager customers pleased to talk with your brand.

 

Ensuring brand consistency

Much like you need to ensure that the voice and the language of your brand are recognizable and different across all platforms, the same pertains to your visuals.

Some startups find it very challenging to influence all of their marketing outlets and materials using their brand's unique visual details. So they use companies for example Infostarters that can transform a simple brochure into a brand-building tool like an Infographic.

By using the same colors, fonts, logo, and layout for your infographics, printed materials, as well as educational eBooks, your brand has the power to spark an association together with your target audience regardless of channel with no matter the means.

Whether they're reading your latest blog, looking at your video post, or going through the data in your infographic, a feeling of continuity and consistency ensures trust and inspires loyalty.

 

Providing a means for the audience to connect

We are very visual creatures, and therefore, we deliberately seek out, remember, and fasten with things and concepts which are aesthetically appealing.

When your site is a pleasure to peruse, your images distinctly in line with your brand, and also you show off your startup's unique identity, your customers will gladly come back.

If you look at Adidas's simple, yet memorable three-stripe logo, many athletes proudly wear it on their hoodies, sneakers, and other gear. Their logo serves as a specific way to establish a psychological bond, show their loyalty, and support the brand they admire.

While your startup may be continuing of growth, your visual identity should serve the same purpose and supply a means for your people to connect to your brand.

The same can apply to your employees. The very same people who can someday become your most important brand ambassadors. Wearing uniforms together with your logo, or maybe even using a notepad or perhaps an umbrella together with your visual details can set them apart and make them feel as if they fit in with a unified cause.

 

Inspiring trust and engagement

In the present, competitive climate, some brands try taking shortcuts so that they can develop a stronger presence in their target audience. This often proves to be an awful idea, since shortcuts never actually work when developing trust with your customers.

Your startup’s visual brand identity is an chance of you to inspire rely upon your prospective customers. It is one of the key ways that your audience uses to build an impact of your startup.

How?

By practicing consistency, utilizing your distinct visual elements and brand features across all marketing channels. And try to remember to make use of your brand name and similar visual details in different environments. This allows your audience to connect with your business.

If one product you sell has your logo as the other one doesn't, you risk stirring doubt in their minds. Your visuals should inspire trust and allow your customers to recognize your brand every time they interact with it, even if they do not necessarily expect the interaction to occur.

No matter the you come from, it's essential to set up a strong emotional connection with your audience. These visual elements represent the ideal basis for such interactions.

Your brand’s visuals in many cases are most of your, and often the only, method to communicate your brand's purpose and promise. So make sure to build a strong visual identity for your brand. And utilize it consistently across all channels, which means that your audience can remember and fasten with your startup.

 

AUTHOR BIO

 

Jolene Rutherford is really a marketing specialist – turned blogger, currently writing for technivorz.com. Thinking about digital marketing and new technology trends. Love sharing content that will help and mean to individuals.