Running a thriving, startup clients are great.
Having a business that scales? Even better.
Scaling your company is not the same as growing your business.
GROWTH – When you grow your business, your revenue increases at a steady rate with resources such as employees, offices, inventory, etc being added proportionally in the same rate. The net income margin stays the same however the overall revenue is higher.
SCALING – Scaling your business implies that you do not necessarily need to add more resources, however your revenue increases. Your profit margin increases as well as your revenue stream.
In order to scale your business, you'll need a business design that lends itself to scaling. Not every businesses can scale the same way though. A product-based business will need an entirely different strategy compared to service-based business.
Here are 5 simple methods for you to begin using today to scale your company.
1 – Work the SEO
SEO or Search Engine Optimization is a superb method to drive traffic towards your website.
The internet has made it possible to serve ideal clients anywhere in the world. The problem is, those ideal clients can't be served if they cannot find you.
SEO is about creating relevant content that consumers are curious about consuming. This content can be a blog post, landing page, or video. The key here is “relevant”.
You can produce all the content in the world, when not highly relevant to your potential audience, the algorithms search engines like google (for example Google) use to find out which bit of happy to display around the first page, will not get seen.
There are many agencies or resources online which will help you place up the tailgate end of the content page. You simply need to make the content about your products or services that are highly relevant to your consumer's needs.
2 – Blog posts
Blog posts are your method to sell yourself without having to speak to anyone. Here's your opportunity to be helpful for your ideal client by answering questions.
By answering their questions and providing useful knowledge, you are creating an authoritative and trusting relationship together with your potential lead.
This also boosts your search engine optimization. It's a win all around.
3 – Influencer Marketing
Influencer marketing is just about finding someone with a few clout or a following within your target market and bringing them on board. Essentially they are marketing your products or services through their network or social media channels.
In today's world, comments are critical. Think of your shopping experience. How often do you consult with friends or family, asking people on social media, or read online reviews prior to making an order decision?
With influence marketing, you've found someone who has already established credibility using their base.
To discover that influencer, search the social channels for those who have a large following. The simplest way to do this is to see who your former clients follow on social channels.
4 – Video
Don't disregard the power video.
Set up a Facebook Live and share a little understanding together with your audience watching engagement and reach grow organically. However, don't just stop with Facebook.
With a few simple steps, you are able to download your Facebook Live video and upload it to YouTube. YouTube is currently the second largest search engine behind Google. People are trying to find video in an alarmingly high rate.
Some marketers believe that video search will take into account almost 90% of searches in our near future.
So make certain you're offering your ideal clients information in a way that they would like to consume it.
5 – Go Digital
Going digital is a superb method to scale your company without much extra effort. Make sure you keep in mind a mobile strategy for your business.
Offer an e-book, a how-to, etc. to your ideal clients to allow them to know, like and trust you whilst growing your checking account.
You can capture leads by asking potential customers to provide their contact details to be able to download the e-book or how-to. You are now able to email these potential customers your articles (boosting SEO) and knowledge regarding your products/services.
Scaling your business needn't be difficult or scary. It can be as easy as making a few minor tweaks to your current business design.
Once you make some of these tweaks, your evergreen type of marketing could make you and your bank account very happy.