Before we obtain into the how, let's discuss why developing a mobile technique for your business is important.
I'm willing to bet you checked your email today on a mobile device. You went on Facebook or Instagram in your phone. You probably did a quick Search for something on a phone.
Let's just consider the stats:
- As of April 2023, the amount of “active internet users” was 4 billion!!! Of that number over 4 billion were mobile online users.
- Over 75% of video viewing in on the mobile device
- 76% check or respond to their emails on a smartphone
- 54% perform online shopping on the smartphone
With the influx of individuals using their cellular devices it's amazing more websites, emails and ads are not mobile friendly. That's why it's critical for your business to pay attention to a mobile strategy which means you drive more sales cheaper.
Do You Need A Website?
YES, YES, YES. Every company must have a website. Think concerning the very first thing you need to do when researching a brand. You search your topic online and the top search results appear.
97% of shoppers go online to find and research a business
And, 30% of shoppers will not think about a business that does not have a website.
Companies such as WIX and Squarespace make it easy and affordable to design and maintain your own company website.
And since we're talking mobile strategies, it's an absolute must that the web site is either responsive or includes a specific mobile version.
Why is really a responsive website needed?
The obvious answer – it is easy for the customers to view.
That should be reason enough. But it is likewise important for:
Increasing Web Traffic Through Internet search engine Optimization
Optimizing Your web Advertising Performance
Should you've got a Mobile App?
An app strategy requires more focus on both your end as a business owner and because the consumer since they'll need to actually download something.
So why would someone follow this path?
Great For Creating Customer Loyalty
Easy For Customers To Interact Together with your Brand
You Can Target Promotions For your Customers
Here are a few personal examples around the benefits of mobile apps:
- My beauty salon has an app. I can book appointments through my account, buy products, earn loyalty points and much more.
- My grocery store's app allows me to shop, redeem coupons and organize my grocery list.
- My Starbucks sends me updates and offers when whenever I get close to a store.
There are a lot of advantages to through an app whether it makes sense for the business.
Get Social
There are lots of different social media tools that you could use, however for our purposes I will focus on the biggest – Facebook.
A strong social media presence will help you increase your database, improve customer loyalty, increase brand recognition, drive sales, and improve SEO.
If you choose a social media presence, don't bit off a lot more than you can chew. Start with one or two social networking channel you know your visitors take presctiption. If you aren't sure, it's safe to assume they're on Facebook, YouTube, Instagram or Twitter.
According to statista,
Facebook is #1 with 2.3 million active users
followed by
YouTube is #2 with 1.9 million active users
WhatsApp is #3 with 1.6 million active users
GPS based communications-
Remember one minute ago when I said Starbucks sends me offers to my phone when I get close?
You can do that through GPS services on phones. I am unable to start to tell you how often I have been on Waze and an ad has popped up letting me know an outlet is nearby, and I can ask Waze to include a pit pause and that store.
Location based ads are wonderful since you can reach a whole new audience just because they're in your area.
Master the Email
Email marketing has the highest return on investment associated with a marketing channel. This ought to be a no-brainer strategy.
Here's why:
82% of customer open a welcome email
Email is a main driver in creating customer loyalty
Quickest & easiest way to get information for your customer
49% of customer surveyed said they want to receive weekly promotional emails from their favorite brands
Those are a few basic items you may be doing to have a thriving mobile presence. The faster you receive more consumer friendly on mobile, the more money that flows to your account.